Born in Rafal in 1973, Amaya Sánchez grew up among patterns and fabrics in her parents' workshop, which soon awakened her interest in design and fashion. At the age of 18 she moved to Madrid to study at the Centro Superior de Diseño de Moda.

After finishing her studies, her creative interests and her passion for theatre led her to London in 1994, where she extended her training with a postgraduate course at the prestigious University of the Arts London, Central Saint Martins.